Pricing your products and services can sometimes feel akin to navigating a maze with no clear exit. The delicate balance between securing a reasonable profit margin while ensuring customer retention can be daunting, yet it is pivotal for the success of any small business. A well-thought-out pricing strategy reflects more than mere numbers; it encapsulates
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Every entrepreneurial journey begins with a spark, whether it’s a tech startup crammed into a garage or a quaint local shop trying to carve out its niche. The rise of small businesses surged impressively in 2021, with an astounding 5.4 million new establishments—notably, a record-breaking year. This surge, however, is tempered by a stark reality: